PowerReviews Customer Reviews Service
Personalized Reviews & Recommendations
PowerReviews Customer Reviews are the most credible, informative and efficient reviews available for consumers today. In an A-B test conducted by Keynote Systems, consumers preferred PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions. [Keynote Systems, Oct 2006]
By utilizing PowerReviews’ consumer advantages, online retailers will experience increased sales and stronger customer relationships.
- Higher conversion rate — more credible, informative reviews
- More traffic to your site — fully optimized tag-based SEO tool
- Lower risk — performance-based pricing, no downtime
- Easier — easy to add to your site, highly-leveraged moderation process
- Goals completely aligned — we are successful only when you are successful
Higher conversion rate
Verified Buyer™
assured credibility
Product reviews are most valuable when written by trusted customers who have actually purchased the product being researched. To ensure this happens with PowerReviews, a special “Verified Buyer” system was developed that proactively verifies and certifies that reviewers have actually purchased the product they are reviewing. This key distinction appears as a special “Verified Buyer” icon within the review.
Review Snapshots™
informative and easy-to-scan
Shoppers can quickly assess the consensus of customer feedback on a product, using “at-a-glance” Review Snapshots™ that list the most often cited pros, cons and best uses from all the customer reviews on that product. No longer do shoppers need to read through dozens of reviews to find out why a product received the rating it did. PowerReviews is the only review service with this ground-breaking feature, enabled by our patent-pending PowerTags™ engine. This was the #1 most popular feature cited by the Keynote research.
Affinity Reviews & Recommendations
personalized and trusted
Customer reviews and recommendations from “people just like you” and people who “use the product like you”. Individual “affinity groups” have been developed for each product category, reflecting lifestyle/demographic segmentation specific to each product vertical. By selecting the group that best matches each shopper, the shopper will read recommendations and reviews from people with like needs, receiving the most relevant and trusted input for their purchasing decision.
Social Navigation™
leveraging reviews throughout shopping process
The PowerTags engine enables you to incorporate customer-rated Pros, Cons, Best Uses, Ratings and Affinity Groups into your site’s navigation and search functions, empowering your shoppers with credible guidance from real users at every step in their shopping process. Now, your shoppers can find, compare and decide on the right products for them with much greater confidence. (more on Social Merchandising)
Customer Photos, Videos and Blogs
personal and engaging
Customers may include pictures, videos or blogs to their reviews, adding a richer, personalized touch to the review and demonstrating the value that customers experience from using the product.
Staff Expert and Industry Expert Reviews
additional merchandising options
In addition to customer-written reviews, you can add reviews from your “Staff”, “Staff Experts” and/or “Industry Experts”, each with a different “badge” that differentiates them from standard customer reviews.
Size and Fit Guides
in-store advantage brought to your online store
One of the most challenging problems experienced by customers unique to online retailing of apparel and footwear is the inability of the purchaser to try on the item until it arrives at their doorstep. The result is a reduction in sales and increased product returns. With customer feedback, such as “true-to-size”, or “half-size too small”, shoppers can buy online with much greater confidence, solving the retailer’s lost margins and increased product return costs.
PowerTags™
the engine that drives it all
We’ve simplified the review-writing process with our PowerTags engine. This unique method allows users to either agree with previous customers relating to Pros, Cons and Best Uses, or add their own tags. This “structured” approach generates significantly more reviews for retailers. Most important, shoppers prefer PowerReviews tag-based reviews 2-to-1 over Amazon’s traditional to reviews!
On-Demand Customer Insight
authentic merchandising copy
With our tag-based review technology, we automatically collect review, rating and segmentation data that provides invaluable insight enabling your merchandisers to:
- write the most effective and relevant merchandising copy
- make customer-centric assortment decisions
- provide vendors the most up-to-date feedback on their products
More traffic to your site
Optimized SEO Mini-site
higher search engine rankings
Product reviews increase your natural search engine rankings by increasing the number of relevant keywords on your product page. The SEO Mini-site improves upon paid SEO services, in the following ways.
Landing Pages. The PowerReviews SEO Mini-site provides a collection of category and product landing pages that contain all of the product reviews within your site. These pages are crawled and indexed by search engine spiders, significantly improving your natural search relevance and ranking.
Take it with you…forever. Paid SEO services create landing pages that live outside of your site (seo.retailsite.com), and traffic to those pages is redirected to your site. This approach is effective only as long as you subscribe to their paid service (provided that the search engines continue to allow this practice). However, once you stop paying, all of your SEO benefits disappear overnight. PowerReviews’ unique SEO implementation, based on patent-pending Asymmetrical ASP™ technology, places the Mini-site directly on your site. This enhances reliability and allows you to retain the search engine rankings independent of the service provider.
Traffic from Buzzillions.com
more qualified leads
Buzzillions.com is PowerReviews’ product research portal that empowers consumers to find the right product for them. Buzzillions utilizes all the features of PowerReviews’ tag-based reviews including Social Navigation and Affinity Reviews, which helps consumers to confidently begin their research and shopping process. As a PowerReviews client, you have an opportunity to capture these research-oriented shoppers, who are primarily focused more on finding the right product rather than the lowest price. We provide new customers to you through “Buy it Now” referral links and advertising through Buzzillions.com.
Lower Risk
You Own the Reviews
100% control over your review content
PowerReviews provides the engine, and you own the content. Additionally, our patent-pending implementation technology guarantees that your content always lives on your servers, so you have your full review repository at your disposal at all times.
Month-to-Month Agreement
we continually earn your business
Your agreement with us is clear — if you don’t think we’re adding significant value to your online business, you can stop our service in thirty days. And you keep all the review content.
Asymmetrical ASP
zero downtime, no server dependencies
To be most effective, product reviews are best shown on your product detail page. If you use a traditional ASP service provider, every time a customer visits your product page, the ASP provider must serve the reviews into the product page from their remote servers. This is a risky proposition as any ASP outages will affect mission-critical content on your product page, negatively impacting the customer’s confidence and likelihood of purchase. With our patent-pending Asymmetrical ASP technology, PowerReviews eliminates all of this risk, providing a special engine which resides on your server(s). You are always in control of your customer reviews uptime. In addition, there is no database required, nor are there any domain, host modifications or application integration required.
Easier
Easy Set-up
a typical integration involves very little engineering time
In a short amount of integration time, you can have customer reviews up and running. The amount of elapsed time generally depends on your design cycles and quality assurance process.
Two-level Content Moderation
we do the “heavy lifting”, you keep control
In addition to automated profanity filtering, our content team screens each review to eliminate abusive, inflammatory and unconstructive comments. At the same time, you maintain complete control, utilizing the tools built into your control panel. Reviews are first moderated by the PowerReviews content team, and then passed on to your staff for final approval through the moderation tool. Once comfortable with our moderation process, you may, at your option, choose to enable the auto-approve feature to reduce staff workload.
Cascading Style Sheets (CSS)
simple to incorporate your look & feel
PowerReviews’ CSS feature helps maintain your brand consistency by easily customizing the look and feel of the write-a-review page and the review display content. You can easily change backgrounds, colors, fonts, highlighted sections and buttons to align with your website layout. You can even introduce your own personalized “star” icons to reinforce your trademarks and personality.
Seamless Support for Multiple Storefronts
easier to manage
Many retailers today run multiple websites to present and sell their products and services. We simplify the integration process by supporting a single “master” backend while still providing site-specific customizability for design and content. Whether you’ve got a single storefront or multiple storefronts with different designs, assortments, and processes, you can be up and running quickly and easily.
Merchant Response
close the loop with your customers
You can easily post responses to comments or issues raised within customer reviews. This capability gives you an opportunity to correct misunderstandings, thank customers for their feedback or simply inform your customers of something they may have missed. Your response displays in a highlighted text block just below the respective customer review.
Goals completely aligned
Performance-based Pricing
pay only when you benefit
PowerReviews is unique. We are an enterprise service provider and a consumer portal operator. The standard pricing structure for enterprise clients is built on a performance-based pricing model, whereby clients share their review content with PowerReviews’ consumer portal (Buzzillions.com), and pay only for sales resulting from traffic that is linked back to their retail site. There are no fees for moderation, integration or the daily operation of customer reviews on your website.
Joint Promotions
when you collect more reviews, we both benefit
Some enterprise software companies charge for professional services. The more you use their services, the more it costs. And the more reviews they moderate for you, the more it costs. At PowerReviews, we fund consumer promotions to generate more reviews for you. The more reviews you collect, the more we both benefit. Our interests are always aligned!